Loacker Avatar Generator

Client: McCann Erickson
Technology: Flash, Face Recognition

THE CONCEPT

We were asked to create a Facebook activity for this famous brand, in which the users were 'magically' transformed into the familiar brand mascots – the Loacker dwarfs.

THE TECHNICALITIES

The flow was simple – the user would choose one of his Facebook profile pictures, and the system would then automatically assemble a personalized look-alike cartoon dwarf. The Face recognition algorithm inspected the following features: skin tone, face size, mouth size, hair color and distance between the eyes. Each face-feature was matched with the most similar drawn body part we had in stock. The users were able to manually edit the generated cartoon before posting it to their wall.

THE BOTTOM LINE

Each dwarf was a unique combination of drawn body elements, which resulted in a distinct & personal avatar for each user. We loved making this application as much as we enjoyed using it afterwards.