Tnuva Chocolate-Milk ("Shoko")
Client: McCann Erickson
Technology: Flash, 3D graphics, Google Maps, Management system
THE CONCEPT
In 2011 we created the first promotional game for Tnuva's popular chocolate milk, which later led to two campaigns (so far). The game invited the players to "grab the wheels" of Tnuva's delivery truck, and help navigate it towards its destination, while avoiding various road obstacles.
THE TECHNICALITIES
This flash-based game was rich in 3D graphics and yet worked smoothly on every device we tested. Google's street view was also used in this project, to simulate the player's hometown. A complementary management system was also built for this campaign – to easily access the user's data, supply usage statistics and help organize the deliveries to the winners.
THE BOTTOM LINE
Thousands of players of all ages played the game. The top ranked players of the day won a personal delivery of the product that was sent to their doorstep. Due to the overwhelming success of the game it soon became a tradition, with a new game released every year thereafter.