Nike soccer
Client: Nike
Technology: HTML, Facebook connect
THE CONCEPT
Nike (in association with 'GoalTime') organized annual soccer tournaments between the years 2007-2011. Players of all ages were invited to join the tournament, form their own soccer teams, and compete against other groups for the cup. Towards the 2010 tournament, we were asked to build an online registration system to serve the teams and help manage the tournament. During the tournament period, the system was updated daily with the latest score tables & statistics. Additional features included a logo-generator and a group message board for each team.
THE TECHNICALITIES
In order to simplify the entire process, it was decided to integrate the application with Facebook, so that each player could easily invite his friends to join his team (friends without Facebook were invited via email). At a later stage, the system also helped manage the tournament by automatically selecting the competing teams and allocating the matches into the available time slots.
THE BOTTOM LINE
The system was used in the following year as well, which sadly was the last tournament thus far. This sports event was very popular at the time and we look forward to the next tournament (like many eager soccer fans out there).