MasterCard - MyFinal Mobile App

The concept

To commemorate the 2015 UEFA Champions League final in Berlin, MasterCard Worldwide approached to us to design and develop a digital activity that would create a buzz – just in time for one of the biggest sports events of the year!

THE TECHNICALITIES

We developed a native, location-based (GPS) application, for iOS and android that invites the fans to join their own football game on a pitch the size of Berlin. Fans used the app to explore for hidden golden footballs scattered all around the city. Those lucky fans who found golden footballs then went to the nearest MasterCard Goal Post – provided by the app – to score a virtual goal and enjoy a memorable surprise.