Crunch Cereals – New York
Client: McCann Erickson
Technology: Flash (web), HTML (mobile)
THE CHALLENGE
Crunch is famous for its loud 'crunchy' sound, and in the same spirit we were asked to create a Facebook activity that revolves around sounds. The application was an auditory quiz game, in which the players had to identify various sound effects as quickly as possible out of 4 possible answers.
THE TECHNICALITIES
The game was designed for both PC and mobile access. Much attention was given to the graphic aspect of the game which included exhilarating animations and loading-screens. One of our challenges was creating a rich mobile experience that will not fall from the high standard of the web-app, and also won't affect the chances of winning due to usability drawbacks.
THE BOTTOM LINE
The quickest players won valuable prizes, including several all-expense paid trips to New York City for them and 3 additional friends. The campaign was promoted on national TV, and a significant increase in sales was noted during this period.