Nestea - Scratch It
The Concept
Summer in Israel is always a reason to celebrate. That's why we created a unique online experience for Nestea: digital scratch cards. Just enjoy a refreshing bottle of Nestea, enter the code and try your luck!
The Technicalities
As Nestea is a vibrant brand, we used a cheerful, responsive html5 design that increased the desirability of the campaign. We also wanted to simulate the excitement of the original scratch cards experience, so we created a special mobile that unveils the prize gradually, just like in real life scratch cards.
The Bottom Line
People itched and scratched until no card was left, making the promotion one of the most successful campaigns of the year.