Tnuva Chocolate-Milk ("Shoko")

Client: McCann Erickson
Technology: Flash, 3D modeling

THE CONCEPT

Following the success of the first "Shoko" campaign, again we were asked to create a game for the successful brand. This time around, the players were invited to join the assembly lines of the Tnuva factory, to "assist" in the manufacturing process of the product.

THE TECHNICALITIES

This time we have decided to really challenge ourselves and built the entire game platform in 3D. The game was fully customized –with the platform and all the designs built from scratch. In the making process of the game we had to face a tight work schedule, which left us working around the clock to meet the strict deadline.

THE BOTTOM LINE

The result was a game that was both challenging and visually impressive, despite the limited development time.