Nike Tel-Aviv nightrun 2013
Responsive website
THE CHALLENGE
Nike's annual night race in Tel-Aviv has become a renowned and much anticipated event, with an impressive turnout of thousands every year. A dedicated website was built to serve the racers from the initial registration stage until after the race.
THE TECHNICALITIES
Behind the scene lied a carefully-designed mechanism which automatically monitored and regulated the registration process, while keeping thousands of racers informed and updated. Upon registration, each racer received access to a private area on the website. Before the race, this area was used to deliver personal instructions and guidelines in preparation for the race. Afterwards, it was used to publish each racer's personal pictures and to compare his/her results with other racers using Facebook connect. The display was fully responsive – with automatic size adjustments to fit screens of all shapes and sizes, including tablets and mobile devices.
THE BOTTOM LINE
The website was built to the highest standards with great attention to details, in keeping with the prestigious brand image. Frontally, it was designed to serve the racers, combining functionality with simplicity of use, while at the background we assisted the organizers to process large quantities of data seamlessly.